Consistency in attitude and performance – that’s our promise to you. Regardless of your communications needs and no matter which of our consultants and specialists you are working with at any given time - all of our communications departments and experts work together seamlessly to serve your needs, unhampered by barriers.
To facilitate this way of serving our clients, we have made a conscious decision to unite all of our communications areas under one umbrella, one brand, one company. Doing so enables us to work for you without the risk of any one department or company pursuing their own interests instead of truly cooperating across the board. This way, the only thing that counts is you and your goals.
No matter what combination of departments you require, we will have one client liaison who will plan and coordinate all experts and services within our agency for you.
Our Course of Action in Six Steps
You may approach us with a clear vision of what you need and what we can do for you. Our five focus areas – achtung! werbung (advertising), achtung! pr, achtung! interaktiv, achtung! direkt and achtung! event will be at your disposal – either on their own or in combination.Or perhaps you need help figuring out how to reach a concrete goal and what means to use to get there, i.e. target group, strategy and vision, what disciplines, channels and media ought to be used etc.
In this case, our course of action is as follows:
- After the briefing we analyze the market and the competition.
- We identify and examine the main target groups that will meet your business goals. This might mean intensifying the relationship with the existing customer base or activating potentially new customer groups.
- We filter factors such as structure, basic needs, most important channels and media, relevant interests and the most promising attention and activation methods on which to base our communications concept on.
- We develop a concept with a central theme based on the target group(s).
- Depending on the requirements, we can put together the best possible team of specialists from one or more areas of expertise.
- We measure the rate of success, comparing it to our goals and drawing conclusions in a self-critical way in order to continually optimize the dialog with your target group.
